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The Importance of Strategic Management in 2012

by AppliedCG

The world in 2012

At a time of great global change and even greater volatility, the importance of strategic management lies in the ability to revalidate corporate goals and update the resulting strategy. Seldom in modern times has this been as necessary as it is today. We seem to be living at a time when the tectonic plates of global commerce are shifting. China and India may be quite rapidly moving into a position to challenge the dominance of the West. Russia under its newly re-elected president, Mr Putin, may start to take a more aggressive stance towards Europe and America. Brazil is still expanding rapidly and may represent a major Latin American influence on Western policy. On the other hand, China and India may…

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