The Emissions testing scandal threatening Volkswagen’s very existence: an ACG Case Study
The transformation of Volkswagen from number one global car-maker and role model for European auto manufacturers to the industry’s bad boy has taken a mere two weeks. Similarly, its highly respected chief executive, Martin Winterkorn, having won a difficult battle in April of this year to retain his position in the face of an attack by the patriarch chairman, Ferdinand Piëch, and made a confident address to the Frankfurt Motor Show on 14 September, resigned ten days later. How could such a catastrophe happen so suddenly?
To answer this question, this ACG case study follows…
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